I design digital products and experiences, turning complex information into clear, engaging and usable experiences through product thinking and visual communication.
Redesigned core administration, reporting, and permission-management workflows for a large-scale gaming back-office platform while establishing reusable foundations for future product expansion.
Designed a scalable white-label theming framework that enabled multiple operator brands while maintaining a consistent, usable experience across a complex gaming back office platform.
Redesigned digital lottery experiences using user research insights to improve player engagement
Building a scalable content and design framework for a multi-publisher EdTech platform.
These projects represent capabilities that continue to influence how I design products, systems and user experiences today.
Transforming brand information into clear, understandable experiences that build trust and support decision-making.
Organising large volumes of content into coherent systems that help users navigate, understand, and discover information.
Creating interactions, feedback mechanisms, and participation experiences that encourage users to take action and return.
Designing connected experiences across websites, mobile applications, internal tools, membership platforms, and digital touchpoints.