I design workflow-driven products and digital experiences that simplify complexity, improve clarity, and support better decisions.
Redesigning core administration, reporting, and permission-management workflows for a large-scale gaming back office platform while establishing reusable foundations for future product expansion.
Developing a scalable theming framework that enabled a gaming back office platform to support multiple operator brands while preserving usability, operational consistency and future scalability.
Redesigning transactional lottery experiences across responsive web, mobile, and white-label platforms.
Building a scalable content and design framework for a multi-publisher EdTech platform.
These projects represent capabilities that continue to influence how I design products, systems and user experiences today.
Transforming brand information into clear, understandable experiences that build trust and support decision-making.
Organising large volumes of content into coherent systems that help users navigate, understand, and discover information.
Creating interactions, feedback mechanisms, and participation experiences that encourage users to take action and return.
Designing connected experiences across websites, mobile applications, internal tools, membership platforms, and digital touchpoints.