My career has been defined by a consistent underlying motivation: helping people understand information, navigate complexity, and make confident decisions. This philosophy has guided me through different chapters of design work—from visual communication and digital experience design to UX/UI and product design, and most recently, enterprise and operational platforms.

My background in visual communication continues to influence how I approach product design today. I see interfaces as a form of communication, where hierarchy, clarity, and thoughtful interaction help people understand complex information and complete tasks with confidence. This perspective shapes how I balance usability, interaction clarity, and visual consistency across all product experiences.

Today, I design workflow-driven products and enterprise platforms, collaborating closely with product managers and engineers to transform complex business requirements into intuitive user experiences. I'm motivated by the challenge of simplifying complexity and creating solutions that feel both powerful and approachable—where people can work more effectively without feeling overwhelmed.

When not designing, I enjoy exploring typography, sketching, graphic design, and 2D animation.

Experience

2024 — Present

Sr. UI/UX designer · Team creation UK — London

Leading product experience initiatives for backoffice system and video streaming monitoring platform, focusing on workflow clarity, responsive platforms, and reusable interaction systems.

2022 — 2023

UI/UX (web) designer · IGT UK — London

Redesigned digital purchase flows for global iGaming products, improving usability and reducing friction across customer journeys.

2022

Creative Services Manager · AECOM — Hong Kong

Managed integrated digital and brand design workflows across B2B campaigns, presentations, and corporate digital experiences, collaborating with regional stakeholders on consistent communications for global initiatives.

2017 — 2021

Creative and Brand Lead · MOTIF Learning Ltd — Hong Kong

Led end-to-end product and brand design for a SaaS e-learning platform in the fashion and apparel industry, improving UX, visual consistency, and responsive experiences across web and mobile. Collaborated with cross-functional teams on brand guidelines, and digital design initiatives, driving cohesive experiences across product and marketing touchpoints.

2017

Senior Designer · Gibson Innovations — Hong Kong

Developed premium digital, retail, and campaign experiences for global product launches across Philips Audio, Onkyo, and lifestyle technology brands.

2015 — 2017

Senior Art Director · Racepoint Global — Hong Kong

Led website redesigns, responsive digital experiences, campaigns, and visual communications across education, healthcare and consumer technology, working from concept through delivery.

2010 — 2013

Web Designer · I.T. Apparels — Hong Kong

Designed web experiences, motion graphics, social content, and campaign websites using HTML, CSS, and JavaScript.

Tools & Expertise

Core Expertise

  • Product Experience Design
  • UX/UI Design
  • Workflow & Interaction Design
  • Design Systems & Scalable UI
  • Information Architecture
  • Usability & Accessibility
  • User Flows & Wireframing
  • Cross-functional Collaboration
  • Developer Handoff & Design

Tools thre frequrently used

  • Figma
  • FigJam
  • Jira
  • Confluence
  • Miro
  • Claude Design
  • Adobe Firefly
  • HTML/CSS
  • Design Tokens
  • v0

Get in touch

Interested in working together?